Direct Response Technologies Launches the DirectTrack Performance Gaming Platform (AcT)

Advanced Performance Tracking Solution Built Specifically for the Online Gaming Industry

PITTSBURGH, Aug. 15, 2012 (GLOBE NEWSWIRE) -- Direct Response Technologies, a leading provider of global performance marketing solutions, announced the release of the DirectTrack Performance Gaming Platform designed specifically for the unique needs of the online gaming industry. The enhanced platform provides a consolidated access point for innovative tracking, flexible commission solutions, and real-time analytics to help gaming developers and networks maximize player acquisition and ROI.

"We developed the DirectTrack Performance Gaming Platform in response to a growing demand for a comprehensive performance marketing solution custom-fit for the nuances of the online gaming industry," said George Bordo, general manager at Direct Response Technologies. "Our clients need to track across mobile and social platforms. They also require in-game or in-app advertising, tracking, targeting, and optimization and this platform provides the advanced technology needed by those at the forefront of online gaming."

The DirectTrack Performance Gaming Platform offers custom features and innovative solutions for clients who need:

• In-game or in-app ad optimization and targeting. By customizing an array of fixed, variable, and demographic settings, gaming clients maximize ROI by ensuring the right player sees the most enticing ad at the right time.

• A tracking and analytics platform aimed at mobile gamers. Track mobile transactions and app installs all within a pure mobile browsing environment. With a wide range of mobile tracking, targeting, and ad serving capabilities, DirectTrack accurately tracks the player's life cycle from the initial click from a mobile device or tablet through to a successful install with accompanying real-time reporting.

• Solutions designed for global expansion. Supporting all currencies and all languages, DirectTrack allows its gaming clients to build multiple affiliate interfaces to quickly expand into any market.

• Revenue-share commission models. Expand affiliate revenue opportunities far beyond the initial sign up with the DirectTrack gaming commission models. Pay affiliates for actions such as buying in-game upgrades, initiating new level purchases, or exchanging virtual currency.

Learn more about DirectTrack at Gamescom in Cologne, Germany, on August 15-19. For more information on DirectTrack or to request a meeting with a member of the DirectTrack sales team during Gamescom, visit www.directtrack.com/dt/gaming.

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack^® affiliate marketing platform, provides best-in-breed technology to some of the world's most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

The Direct Response Technologies logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13580

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

CONTACT:
Media Contact:
Sandy Barsotti
Director, Marketing
Direct Response Technologies
+1 412-921-6881 x36403
+1 412-952-4028 - cell
sbarsotti@directresponse.com