Blue Nile Says Bonjour and Hola! With New French and Spanish Websites (AcT)

For the First Time, French and Spanish Speakers Across Europe Can Shop in Their Preferred Language at the World's Premier Online Jeweller

SEATTLE, Sept. 27, 2012 (GLOBE NEWSWIRE) -- Blue Nile, Inc. (Nasdaq:NILE), the leading online retailer of diamonds and fine jewellery, today announced the launch of a new site that enables French and Spanish speakers to experience the full range of Blue Nile diamond engagement rings and fine jewellery in their native language. Shoppers can also purchase using their preferred currency.

"More than a million women from all over the world have received diamond engagement rings or gifts of fine jewellery from Blue Nile," said Vijay Talwar, Blue Nile President and General Manager of International. "Constantly improving our service and shopping experience for our international customers is one of our primary goals, and I am thrilled with the launch of our French- and Spanish-language websites."

Customers who require additional assistance can speak with Blue Nile Diamond & Jewellery Consultants fluent in French and Spanish toll free. From France, Blue Nile can be reached at 0800 91 85 96. To reach Blue Nile from Spain, phone 900 838 340. From all other European countries, the toll-free phone number is 00353 1 899 1351.

Blue Nile provides free shipping on all orders to countries throughout Europe. Most orders arrive in approximately two to three business days.

Committed to international growth, Blue Nile serves more than 40 countries around the world. The launch of the new French and Spanish sites brings the number of languages available to Blue Nile customers to six. In addition to French and Spanish, the Company operates websites in English and Japanese, as well as Traditional and Simplified Chinese

About Blue Nile

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewellery. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewellery. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewellery shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewellery at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com. Blue Nile's shares are traded on the NASDAQ Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

CONTACT: John Baird
+1 206 336 6805
johnb@bluenile.com